Russian version of the article

The uniqueness of the image

Writing articles for a site is a serious and responsible matter, because the text should be interesting, literate, readable and unique. And to increase the interest of visitors to the materials published on the pages of the resource, you can use illustrations that will make the appearance of the article attractive.

Drawings, images and photographs published on the site have the same requirements as texts – they must be unique.


A unique picture is a graphic image that exists in a single copy, and has not been published on any resources on the Internet before.

It should be noted that hosted on the pages of a web-project unique images with a full title (Alt tag) contribute to increased traffic and higher rankings in the search results Yandex and Google.

As a rule, webmasters do not bother to order, purchase or independently draw illustrations, but simply find and download them from the Internet.

In order for the downloaded images to be placed on the site, it is necessary to work on them seriously.


Using any graphic editor to make the picture unique, you need to perform any four actions from the list below:

1. Save the file under a different name.

2. Resizing the image.

3. Pruning.

4. Horizontal or vertical mirroring.

5. Changing the brightness (shutter speed).

6. Increase contrast (clarity).

7. Adding text.

8. Retouching.

9. Collage of several illustrations.

10. Conversion to another format.


As an example, the following are presented: the original and the processed version.


However, these manipulations do not always give a positive result, and do not make the image unique.

Currently, search engine robots have been taught to process, "understand" and enter into their databases information about all graphic images published on web-pages.

Therefore, before placing the processed image on your website, you need to check it for uniqueness.


Checking the image for uniqueness online - this is a service that is a simplified search system specializing in finding illustrations, drawings and photographs on the Internet, analyzing their uniqueness and the presence of duplicates. Unfortunately, only the English version is available, but everything is simple and clear there!

The peculiarity of this service is that it searches for graphic images by content!

After downloading the file or link to the image you specified, the TinEye search engine, after scanning the network space, gives the following result: the total number of similar images found, the search objects themselves and the URLs of the pages on which they are placed.


Thus, if you are working on creating a "serious" site, then you will have to deal with issues about the uniqueness of images, as well as about the originality of texts. Only in this case, you can expect to increase positions of a site in search results Yandex and Google.

The original image and the processed version
The uniqueness of the image