General recommendations and rules for search engine promotion of a site may vary depending on the subject of the project being promoted, its text and graphic content, the financial capabilities of the owner, the expected future audience, and a number of other parameters. But there are key points that all novice webmasters should know about.
The set of measures aimed at promoting the site can be divided into ten main stages:
1. Defining the purpose of the website being created and its future audience, as well as preparing the semantic core
For a start it is necessary to clearly understand why you need a website, and who is going to visit it. At this stage, a strategy for the future promotion of the created project should be initially selected in order to avoid mistakes and significantly save financial resources.
The semantic core of the site is a set of search words, their morphological forms and phrases that most accurately characterize the type of activity, goods or services offered on this resource.
The core of semantics is formed on the basis of high-frequency and medium-frequency search queries, which can be independently selected using the Yandex-Wordstat service - https://wordstat.yandex.ru/. At the same time, the number of exact queries of users is determined by writing their search query in quotation marks.
Promotion of the main and all leading pages of the site should be carried out on high - frequency search queries, and secondary (other) - on medium-frequency and low-frequency.
2. Analysis of search results for competitors
Audit of sites of potential competitors based on search results will help determine the requirements of search engines for the density of keywords in a given topic, find out the amount of necessary external reference mass, and outline common ways to bring a web site to the TOP 10 (to the top lines). A qualitative analysis of competitive resources will reduce the time to achieve the desired result and optimize financial costs.
3. Creating a functional site structure and developing a beautiful design
The structural component and design are a priority for the promotion of any project, as they make it easy to find the required information and facilitate navigation on the site. The correct perception of the materials posted on the site by visitors is an important point, and therefore, the high-quality visual design of web pages encourages the user to leave the website in the browser bookmarks and periodically visit it.
4. SEO-optimization - working with content
To promote a site, this issue is one of the most important, since the materials (texts, images) placed on its web pages must be unique (previously not published anywhere), contain interesting and useful information for visitors, and have the correct seo parameters. High-quality written, edited and seo-optimized text is first taken into account by search engine robots, and only then evaluated by people. Search engine robots calculate the relevance of the page and rank it on this basis in the search results. The place of a web page in the search results depends on many factors, but among them, text content takes priority and requires special attention.
It should also be noted that all images must be compressed (optimized). This can be done using special online tools, for example, https://www.iloveimg.com/ru
5. Accumulation of external reference mass
This is achieved by periodically purchasing natural article external links from trust news and thematic resources on link exchanges.
When choosing a donor site, you should pay attention to: the age of the domain, its reputation, daily traffic, trustworthiness, spam content of outgoing links. This approach will allow you to achieve maximum results and minimize the possibility of a web site falling under the filters of search engines.
In addition, you should significantly diversify the list of promoted anchors (anchor list), which will prevent the gluing of incoming links, and will negate the loss of the weight transmitted by them.
6. Internal linking of web pages
You can raise the position of a web project for low-frequency search queries by internal linking (placing contextual hyperlinks (no more than 8 pieces) to other web pages of the resource in the text), which must be skillfully organized. Search engine robots have a great respect for contextual linking. In addition, it helps speed up the indexing of newly created partitions.
7. Promotion in social networks
Another important stage is SMO promotion or holding events to socialize the site. Today, social networks are a huge niche for active activity. Colorful buttons of the leading social networks, placed on the pages, will help to increase traffic, and give the promotion the necessary naturalness.
8. The update of the project
Periodic updates are an urgent factor in the promotion of a website. Any Internet project should be constantly updated - a kind of axiom! It is more effective to make small changes to the site once every 10 days (for example, to add a new page with high-quality content) than to add 5 web-pages at a time and stop working for a long time.
9. Behavioral factors
It is necessary to constantly analyze behavioral factors (the number of visits, the depth of viewing and the percentage of rejections), monitor their changes, and take timely and urgent measures.
10. Search for extraordinary solutions
Due to the annual changes in the algorithms and requirements of search engines, it is necessary to be able to quickly rebuild, find and apply new solutions to the issues of website promotion.