Search engine optimization (SEO) is a time-consuming, costly and time-consuming process. The result of optimization of the project can be achieving high rankings in the search results Yandex and Google and the opposite effect. Mistakes made when optimizing a resource can be costly for its owner.
A list of the most common mistakes that novice webmasters make when performing search engine optimization of a site:
1. Ignoring optimization issues.
This is the most common situation. If you have made a website for yourself or for a narrow circle of people, then you cannot think about SEO at all. And if the web project was developed to order, then it is unacceptable to ignore the issues of its optimization.
2. Promotion of an unfinished internet project.
Your site is still under development, and you have already started to promote it? The objective of any SEO campaign is to "pull" the project to high positions in the search results, attract and retain the target audience. If a user came to a website from a search engine for a specific query, but did not find what they were looking for, then you have already lost a potential customer. In the future, he may go to this page, but the level of trust he will have is already low. One of the rules of SEO says-first optimization, then promotion. Try to make your site so that when you visit it, the bounce rate is minimal. Try to ensure that visitors return to your web pages, save links in bookmarks, and recommend them to their friends.
3. Minor flaws and focus on search engine robots.
After you finish working on the project, check all its elements for functionality in detail. When opened in different Internet browsers and when changing the viewing scale, the site should be displayed correctly. If the web pages contain elements that can "annoy" visitors, then most likely, this will also not please the search engine robots. Therefore, do not rush to start carrying out activities to promote the site. Make sure that the web project is completely ready, and visitors will see exactly what you would like to convey to them on its pages.
4. Insufficient text content.
If there are few text materials on the site (less than 15 pages, and each one has less than 1.500 characters), then your project will never be in the TOP 10 of search results, even for low-frequency queries. Only the publication on the web-pages of useful, individual, competent, readable and unique articles, with a volume of more than 5.000 characters, will allow the resource to overtake many competitors and get to the top positions of the search results.
5. Overabundance of keywords.
Often, optimizing the resource for search engines, filling web-pages with the same keywords and making the texts almost unreadable, webmasters completely forget about the users. Try to create high-quality and informative text content, only appropriately using important key phrases. Remember that now the density of keywords is not important for the resource to occupy high positions in the search results. Moreover, an overabundance of keywords (over 10%) can be considered over-optimization or spam.
6. Using important tags for other purposes.
The H1-H6 tags are used to highlight the title and subheadings. The main one is the H1 tag. It indicates the title of the text, which should be highlighted in bold and include an important keyword. You can only use the H1 tag on the page strictly! once, and the H2-H6 tags any number of times. The text material published on the web page should be divided into sections with highlighted subheadings (tag and bold), in which it is also necessary to use keywords.
7. Duplicate text content.
You should pay special attention to the file - robots.txt, with which you can avoid repetitions (duplicates) of text fragments on the pages of the website. Also, the problem of duplicate content may be related to external factors, including plagiarism. If you use materials taken from other resources, then do not be lazy to seriously edit them, making changes, additions and correcting errors. Take into account the fact that the internet has long been a "garbage dump", and if you carefully read what is published - "the hair begins to move on the head" - complete nonsense and nonsense. It has already become the norm when housewives, posing as professional copywriters, write articles for the websites of dental companies. In addition, many resources have published materials with a large number of grammatical errors! Soon it will come to the point that the texts will use expressions from profanity.
Excessive use of keywords/phrases (more than 8%). In this case, as a rule, the articles are unreadable - "verbal diarrhea". Strictly monitor this moment (the norm is no more than 4%), otherwise you can drive the site under the search engine filters.
9. No internal linking.
It is recommended to insert anchor links throughout the text to other sections of your project. The lack of internal linking is one of the grossest mistakes of search engine optimization of the site. However, you should not place links to every tenth word in the article either. It is recommended to place no more than 8 hyperlinks on one web page.
10. Incorrect strategy for purchasing external links.
External links are a very powerful tool for promoting a website, but only if it is used correctly. Try to buy web links only from high-quality/trust sites with a good reputation, high traffic, high SQI and low link spam.
11. An overabundance of outgoing links.
Place outgoing links (no more than 2 on one page) only to useful materials that you would recommend to your visitors (readers). Remember, the fewer outgoing links, the better. Never link to websites that are considered "bad" by search engines (for example, with porn topics).
To prevent indexing of "extra" hyperlinks, use the Nofollow tag.
12. No site map.
Availability of the site map (file - sitemap.xml in the root directory) significantly speeds up the process of indexing a web-site by search engines. For robots, it is enough to use the map in XML format, and for humans, the HTML format will be convenient.
There are ready-made solutions in the form of plugins. Just install the plugin on the resource, configure it, and when creating new web pages, the necessary changes will be automatically made to the map file. It is also recommended that you add information about the site yourself using the webmaster tools. Sitemap.xml in the Yandex and Google search engines.
13. Not analyzing statistical data.
It is imperative on all pages of the site to place counters attendance (Yandex-Metrica, Google-Analytics) to collect and analyses data about attendance. If you do not know that visitors are interested in which sections are most popular, what is the depth of their viewing, and then you will not be able to effectively carry out further promotion of the site. Thanks to the availability of statistics, you can always find out at what point your project became popular or vice versa, and for what reasons, why there was a decrease in search traffic. By analyzing this information, you will be able to make the right decision and carry out only the necessary optimization measures.
14. Curtailment of site promotion activities without completion.
Search engine optimization is not a magic formula, using which you achieve instant success. Optimization is a long and painstaking work. So, don't stop in the middle. Continue to carry out the planned activities, and then your project will be successful and get into the TOP 5.