The success of any website primarily depends on the uniqueness, quality and reliability of the text content published on its pages. This is due to the fact that with the help of the Internet, most users try to find useful, competent and truthful information on specific issues.
To write good material for a website, you need to define the purpose and purpose of the text information. You should try to avoid general wording. Any publication of new text on web pages should contribute to the growth of site traffic and visitor activity.
The purpose of the text published on the site is as follows:
• convey useful information to the reader;
• involve him in the discussion of the problem under consideration;
• convince the user of something;
• win him over to your side;
• call for some action;
• force you to order/buy a service/product from you.
The main goal is a call to action, even if the article carries only an informational message. Through the influence on the psych emotional level, the materials published on the web pages should push the person to the idea that it is necessary to order the offered service, buy the advertised product, or in the future go to the web site to get acquainted with the new published documents.
Basic rules for writing texts for a website:
1. At the beginning of the creative process, it is necessary to prepare the structure of the future article. It should have a title, an introductory announcement, the main part, and a conclusion. If the volume of the material exceeds 4.000 characters, then you need to solve the issue with subheadings. If possible, it is advisable to use bulleted lists, which greatly facilitate the perception of textual information.
2. Any part of the article should have a complete thought; the narrative should be logically verified and consistent. If after reading the text there is a feeling of understatement and inconsistency, then it is necessary to make changes to eliminate ambiguity.
3. Use clear language when writing content. Do not use specific terms or "jargon" expressions that may not be familiar to the average user. The exception is resources aimed at a highly specialized audience.
4. Avoid heaps of subordinate clauses and adverbial phrases. Don't form long sentences. Such a technique, which made famous in the past the classic Leo Tolstoy, is detrimental to any site.
5. Use graphic elements in the text. These include various styles, such as bold and underline. Use italics sparingly – too much of them can make the text unreadable.
6. Try to divide the article into paragraphs. Monolithic text is difficult to read and inconvenient, especially if it is placed on a dark background.
7. Be sure to check the literacy of the written text. You need to do this twice: the first time immediately after creating the article, and the second time the next day. It is possible that you will want to make some changes and additions to the document, and there will be a few "mistakes".
In addition, it is recommended to check the finished material using online tools:
• Yandex-Speller helps you find and correct spelling mistakes - https://tech.yandex.ru/speller/
• Semantic analysis of the text on the Advego.Ru (registration required) - https://advego.ru/text/seo/
It should be noted that most authors make the following mistake – the pronoun "you" is spelled incorrectly. If you address a large number of people, then you should write "you" with a small letter. If the appeal is addressed to a specific person and is used in official documents (for example, letters), then write "You" with a capital letter.