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Rules for the text design of site pages

Number of site pages


The general rule is that the more, the better. Increasing the number of pages improves the visibility of the site in search engines.

In addition, the gradual addition of new information materials is perceived by search engine robots as the development of a resource, which gives additional advantages when ranking it.

Thus, try to periodically (every 15 days) publish any information on the website - news, articles, press releases, useful tips.


Home page


Optimize the main page for the most important keywords. It has the maximum chance of getting into the top ten (TOP 10) of search results. Remember that it usually accounts for up to 40% of traffic.


The amount of text on the page


Search engines most highly evaluate sites rich in information content. Therefore, we should strive to increase the text content of the resource.

Pages containing text with a volume of 6.000-7.000 characters, excluding spaces, should be considered optimal.

A page with three paragraphs published (less than 1.500 characters) has no chance of getting even into the TOP 100.

In addition, a large amount of text information increases the visibility of a web-page in search engines due to rarely occurring words/phrases, which contributes to an additional influx of visitors.


Number of keywords per page


Keywords must occur at least 5 times in the text of the page. The upper limit of their number depends on the total volume of the text – the larger the document, the more repetitions of important phrases can be made in it.

The situation with phrases corresponding to search queries should be considered separately. The best results are observed if the phrase occurs several times in the text, namely as a group of words arranged in the right order. In addition, individual words from these phrases should be found in the article several times individually. There should also be some difference between the numbers of occurrences of each of the words that make up the phrase.

Let's consider this situation in the following example. Let's say we optimize a web-page for the phrase "site creation ". This phrase occurs 4 times in the text, the word "creation" - 5 times, "site" - 7 times. The figures are conditional, but they demonstrate the general idea well.


Keyword density


The density of words on a page shows the relative frequency of their content in the text and is measured as a percentage. For example, if a specific word is mentioned 5 times in a 100-word document, then its density is 5%. Too low frequency of important phrases (less than 1%) leads to the fact that search engine robots do not attach proper importance to them. An excessively high density of keys (more than 5%, this is called over-optimization) can lead to the application of sanctions - this page will be forcibly lowered in the results of the issue.

The optimal frequency of words is considered to be from 2,2 to 2,6%. In the case of phrases consisting of several words, you should calculate their total density that make up the phrase, and make sure that it also fits into the specified framework.

Practice shows that the frequency of more than 3,5%, although it does not lead to any negative consequences and is not a violation, but due to this, the indicator worsens-academic nausea of the document, which is bad.


One page – one keyword


Try to optimize each page for a specific keyword that corresponds to the search query. Sometimes you can choose 3-4 related phrases. But you should not seo-optimize the page immediately for 6-8 keywords - the result will be negative.


Location of keywords


The closer to the beginning of the article a specific phrase is placed, the more weight it acquires in the eyes of search engine robots.


Stylistic design of the text


Search engine robots attach special importance to the selected text elements. Therefore, it is mandatory to use the promoted phrases in the title and subheadings.


Page name


Title is one of the most important tags that search engines assign a special place to. In this regard, the most important keyword should be used in the name. In addition, it should be: capacious, informative, attractive and memorable.

The link in the search results will contain the phrase from the Title, so this is, in some way, the business card of the page.

As a rule, only 50 characters from the Title are displayed in the output results, so the name should be limited to this long one.


Description of the page


Description is used to describe the web-page. This tag does not affect its ranking in any way, but, nevertheless, it is very important. Search engines display information from it in the search results for search queries, if the description is present in the SEO-settings and its content is relevant to text materials.

A high place in the search results always provides a large number of visitors. If the descriptions of the pages of competitive resources are more attractive than yours, then users will go to them.

Therefore, the correct filling in of the Description is of great importance. The description should be: no more than 155 characters in length, informative, understandable, contain important keywords.


Title and subheadings


The texts published on the site should have a title in bold and the H1 tag, be structured and divided into sections with subheadings (in bold) indicated by the H2-H6 tags. The H1 tag can only be present on the page once (another option is a violation).


Image name


Any image placed on the site has a special attribute "alternative text", which is set by the tag Alt.

Search engines remember the value of the Alt-tag when indexing web-pages.

At the same time, Google takes into account the Alt only of those images that have links to internal sections of the web-project, the rest are ignored.

Therefore, it is preferable to use keywords in the names of published images, although it does not matter in principle.


Graphic title


Almost always in the design of the site there is a graphic header (header), that is, a picture in the full width of the window containing: logo, company name, phone number, address, additional information.

As a rule, the title contains textual information, but for the purpose of visual attractiveness, it is performed in the form of an image, respectively, the depicted words are not indexed.

Unfortunately, this is not the best option! The upper part of the page is a very valuable place where you can place the most important key phrases.

It is best to use a combined option – the graphic logo is present at the top, but it does not take up the entire width. And in the remaining free space, a text header with the most important phrases is placed.


Graphical navigation menu


The situation is similar – internal links on the site must also contain keywords, which gives additional advantages when ranking it. If the navigation menu is presented in the form of images, then duplicate it also in the form of text (for example, in the lower part), and for images fill in the "name" fields (Alt tag) with words corresponding to the menu items.


Text navigation menu


Use keywords in the names of menu items, this will significantly increase the site's rating. However, if there are many items in the menu (more than 20), then it is necessary to hide some of them or organize submenus. The names of the items should be short (for example, services, cost and reviews).


Nesting level


If the resource has a moderate number of web-pages (up to 30), it is better that they are all located in the root directory of the site. The shorter the path to the pages, the better. Search engines consider them more important, as a result, they are easier to move forward.


Hidden text


This refers rather not to an error, but to the deliberate deception of search engine robots.

Using hidden text (for example, the font color matches the background color) allows you to "pump up" the page with the necessary phrases, without violating its design, structure and logic. It is not seen by visitors, but it is perfectly "read" by search engine robots.

The use of such prohibited optimization methods can lead to a "ban" (the use of a filter), that is, the forced exclusion of the site as a whole or its individual pages from the index. It will be difficult to get out of the action of this filter, and it will take a very long time!

Rules for the text design of site pages