One of the factors influencing the site position in the search results is the presence of external links. This is a well-known fact, and therefore, during the events to promote the site, close attention is paid to it. However, this direction is complex, and mistakes can be costly. Search engine robots monitor these processes, and, if necessary, they immediately respond to comply with the relevance of search results.
Considering the main trends of this issue as one of the elements of site promotion, it is worth highlighting the following areas.
Two-way link exchange
One of the most well-known and previously widely used methods of increasing the external link mass of the site was a two-way link exchange. However, currently this method has practically outlived itself. This is due to the fact that webmasters began to abuse the link exchange too much, and as a result, this process turned into a real epidemic of creating linkwashers.
According to this scheme, directories of sites increased their rating, most of which, when registering a new resource in them, necessarily required the establishment of a backlink to the catalog.
As a result, search engines began to apply all kinds of filters. Next, algorithms were introduced that control the number of outgoing links, that is, backlinks began to be filtered.
Search engines Yandex and Google are much higher rank sites cited a couple of similar resources without having backlinks.
Therefore, registering a website in internet-directories - is a waste of time. This method will not add anything to the resource, moreover, it may even harm.
Circular link exchange
Previously, the technology of increasing the external link mass was used - circular link exchange (webring). There must be more than three participants in the chain, otherwise their relationship will be traced. Its essence is simple: Y refers to X, X - to Z, and Z - to Y.
Such an option has not been used for a long time, because the site participating in the webring, regardless of the total number of participants in the circular exchange, receives only one hyperlink - troublesome and ineffective.
Links from forums
Two years ago, both automatic and manual "running" through forums was popular. Its essence was as follows: when registering on the forum, with a special program or a person (more often the first, because it is much cheaper), when filling out the questionnaire of a forum participant, the URL of the page was written in one of the columns.
Previously, this method brought a lot of bonuses to the promoted site, and now the positive result from such a procedure is at best 10%. This is due to the fact that the moderators of the forums began to more strictly monitor new participants, and for a long time inactive - after 30-60 days to delete. And search engine robots are increasingly including forum sites in the "black" lists and do not take into account outgoing hyperlinks from them.
Today, this method is ineffective.
This is one of the most effective methods of site promotion, but also the most expensive.
Its essence is as follows: review, informational or news articles with a volume of 2.500 characters are placed on resources with a large attendance, in which anchor links are present (one or two pieces). An important positive point is that the hyperlink is located in the field of thematic text, which is highly appreciated by search engine robots.
This option gives the maximum positive result, but is financially costly.
Acquisition of links
The purchase of external reference mass from the start pages of thematically close sites is gaining some popularity.
The advantages of this option are as follows:
• the link is unidirectional;
• the home page has the maximum transmitting link weight;
• the spam content of the main pages is minimal.
This method gives a tangible effect if you buy 5 pieces every week for six months, but also requires serious financial investments.
Buying links on exchanges
It is a popular way to increase the link mass of the site, but also not cheap. There are a lot of offers on the internet, the price per piece is from 300 rubles. However, it has quite a lot of "pitfalls". Most administrators rushed to make money by selling links from resources that they only accompany and are not their owners. Therefore, many donor sites are spammed to such an extent that the purchased hyperlink has no weight, and moreover, this site may fall under the appropriate filter.
The method is worthy of attention and gives a positive result if the purchase of links is carried out according to certain rules.
The leading search engines Yandex and Google when ranking sites accounted for reference factors, but the priority was and remains - text content.