Today, the problem of content theft is very relevant on the internet, and this is understandable. The need for unique, high-quality and interesting articles increases every day. Numerous content exchanges are growing like mushrooms after the rain.
On the one hand, such resources allow everyone to prove themselves as a writer, and on the other, they are a comfortable environment for fans of easy money, making it difficult for the customer to find really talented performers.
It is not uncommon for the authors to create custom articles for websites and use the generated text, which is commonly called copy-paste. In fact, it is a primitive copying of already published text information from one or more sources and placing it on a website without making major changes and additions.
Dubious advantages of copy paste
This technology of content creation is widely used by both unscrupulous performers and the site owners themselves. Its appeal can be described in three words-easy, fast, cheap. You do not need to spend time and effort on drawing up a detailed technical task, searching for an experienced copywriter, and most importantly – spend a lot of money paying for his services.
In order to fill all the pages of the site with stolen text, just a few mouse clicks are enough. However, the use of non-unique content is dangerous for the reputation of the resource, so before you decide to engage in copy-paste, you should learn in detail about the possible negative consequences.
Copy-paste for the artist – creative suicide
Often debuting authors, trying to create an article in a few minutes, resort to generating text by copying and programmatically processing individual fragments of "foreign" materials. However, they will be disappointed, because all content exchanges and serious independent customers analyze the text for plagiarism, using special programs or online tools.
In fact, to pass such a work means to commit creative suicide. Performers who tried to put up for sale a non-unique text on the exchange are punished with penalties, a downgrade, and the blocking of a personal account.
For a novice writer, the rating is his reputation and the opportunity to earn money. Therefore, those who want to develop and earn their bread in the field of writing articles should abandon the idea of even partially copying foreign documents.
Copy-paste for the site owner-exclusion from search results
Almost any Internet project is created for profit. And to do this, it must be indexed by search engines and occupy the first positions in the search results. Only sites with unique, high-quality, useful, interesting, informative, popular, and reliable content have a chance to reach such peaks.
The indicator of the text matching with other sources of several percent (up to 20%) is not critical. But if the material published on the website completely or more than 80% copies the already indexed article, then the copy-paste is a deliberate theft of the content with the assignment of copyright.
Search robots, detecting plagiarism, automatically exclude this page from the indexing database, and if there are many such pages, then the entire resource. This leads to the fact that several web pages (or the entire site) fall under the filters, are not shown in the search results, and users do not see them when searching for queries.
Thus, all the work previously done: the development of the concept and design of the project, the purchase of external links, the promotion of the site in social networks, will actually be in vain. Therefore, it is unlikely that saving on high-quality and unique materials is worth putting a bold cross on your own website.
How to work with copy paste correctly?
In some cases, it is very difficult to do without copy paste. For example, it does not make sense to change the product specifications or the operating instructions. When quoting certain provisions of legislation or someone's direct speech, you should also scrupulously adhere to the original source.
If the owner or administrator of the site believes that certain information will be useful for the audience of the resource, then it is quite possible to use copy-paste.
At the same time, it is important to strictly adhere to the following rules:
1. Be sure to post a link to the article or image of the original source, so that the author cannot make any claims.
2. Do not use non-unique texts from one resource – the more sources, the better.
3. Copy the information not completely, but only partially, preferably from "young" and not promoted sites.
4. Constantly update the content. To attract search engine robots, even with a large amount of copy paste, you must periodically publish unique articles on the site.
How can i protect my site's unique content from copying?
• Use special scripts that protect text information from copying.
• Write the domain name of the site in the texts and put links to internal pages, so that copywriters would not be comfortable editing such materials.
• Add watermarked images to your articles – as a rule, plagiarists do not copy such images.
• When publishing new articles, immediately post them on social networks. Search engines work all over the internet and quickly indexing a new page on the site, will fix it as the original source.