Advertising on the Internet is what brings real income. It has generated a lot of online commercial innovations and constantly pushes developers to new solutions. It has many types and directions, and it is the most dynamically developing and changing part of the Internet.
This article will describe only one of its areas - banner advertising.
Banner advertising is one of the most effective and common ways to advertise products/services on the Internet. This is the placement of an advertising graphic image (banner) on various resources with a link to the advertiser's website. A special feature of banner advertising is its low cost compared to PR in the press, on television and radio, which makes it affordable and affordable.
Types of advertising banners:
• image - beautifully designed and animated. Their main task is to promote the brand;
• informational - carrying text information;
• intriguing - designed for people's curiosity;
• system - similar to Windows (most ad networks prohibit their use);
• flash or html - having a number of convenient functions (for example: the presence of sound, a long display script, the ability to attach multiple links). However, you can place them on a small number of advertising platforms. In addition, flash versions are not displayed in browsers without installing a special plugin, as well as on mobile device displays.
A banner can combine all these styles, but for each ad campaign, you need to order a specific version designed for a specific task. In any case, it is up to trained specialists (for example, Alexander Ivanov's web Studio) to create a banner and organize advertising. Sometimes it is more effective to develop an animated image with changing text (this option conveys a lot of information). Sometimes, it is better to show the product quality using graphics. And sometimes, taking into account the psychology of a person, you need to come up with a tempting inscription.
Ways to place advertising banners
The main method is to place banners in special advertising services that combine a large number of sites into a single advertising network, and use special programs to display them on the pages of these sites. The specifics of these services vary. Some have a small network of only well-visited resources (more than 1.000 visitors per day) and do not allow websites with a dubious reputation to join it. Others, on the contrary, try to use as many resources as possible, trying to reach as many different audiences as possible for the show.
A target is an opportunity to place an ad/image on different sites with the same type of subject. This makes it possible to serve ads to a certain group of people who, in your opinion, are potential customers. You can also serve ads at a specific time of day or in a specific geographical region, or even a city. The target policy needs to be well thought out in order to get more visitors to the site with minimal financial costs.
The second method is to place banners in search engines that have huge traffic. They also have different targeting options. For example, display in thematic sections or when users search for specific search phrases. However, the cost of advertising in this case is much higher.
Another way is to exchange advertising images with other resources. But in this case, you will have to place someone else's ads on the pages of your site.
There are two ways the banner works: "per click" and "per impression".
A click is when someone clicks on it and goes to the advertiser's site.
An impression is when it is simply displayed on the pages of various resources. The cost per impression is many times cheaper than the cost per click.
You just need to decide what exactly you need? Sometimes, a well-thought-out display strategy combined with the design and text content of the image is more effective than clicks. It all depends on the specific situation, the goal, the task, and the graphic image itself. Just by looking at an ad banner, people should want to click on it and click on the link.
You need to advertise something specific and individual. It is difficult to get someone interested in advertising a product or service if it is already offered by many people. A PR campaign should be put under something that highlights the product offered, for example, under a system of discounts, benefits, a prize draw, or an additional service. Even if you don't have such promotions, you can always come up with something original.
Banners have a serious drawback - they "don't live long". Therefore, it is necessary to take into account their "aging". How do they "die"? Let's say you ordered the creation of a banner and then paid for its placement in an advertising network with a large number of impressions. After a while, the same users begin to see it for the tenth time, the effectiveness of clicks decreases - it becomes not interesting to them. And if it is shown for a very long time, then they stop noticing it at all. In this case, it is advisable to order a different banner and replace it.